LETTERMARK VS WORDMARK HOW TO
LETTERMARK VS WORDMARK FULL
LETTERMARK VS WORDMARK PROFESSIONAL

Consider adding your full business name below the logo so people know who you areīoth wordmark and monogram/lettermark are easy to replicate and highly adaptable across branding and marketing materials.

Choose the font carefully: align with your brand identity & what your company does, also need to be legible.

People might not know what your brand actually does or what the initials stand for.

Making the logo distinct enough visually such that it becomes instantly recognizable.

Your goal is to make it easier for your target audience to remember your brand, especially in global markets.

You want to shorten your brand name (long, hard to pronounce or difficult to spell), especially when the logo needs to shrink down to tiny sizes like mobile devices.

For instance, social media profile which usually requires a small logo. You can use these alternate monogram or lettermark logo on social media. By utilizing just a few letters, these logos are effective at streamlining any brand.Īlso, these logos can complement your main wordmark logo. Simplicity is the focus for monograms or lettermarks. Hence, it makes perfect sense that they use such logos for brand identification purposes. In other words, they are stylized versions of your brand’s initials.Įxamples include Cable News Network (CNN), Home Box Office (HBO), National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G) and Hewlett-Packard (HP).ĭo you notice a pattern in the abovementioned examples? The letters can be combined or overlapped. Made of text, they consist of a few letters, usually the initials of the brand or company (rather than its full name). Monogram or lettermark is a form of typographic logo.

Consider investing in a pictorial mark or lettermark that can be used for small screens.

fashion brands usually use elegant high-end fonts while legal or government agencies stick to traditional font that feels secure

Ensure that font/typography captures your brand essence: eg.

Might not be legible on small screens, even for short brand names (eg.Choosing the right font & manipulating the text such that it captures your brand identity.You want to build brand recognition: since wordmarks include your full brand name by default, these logos are a growth hack for small businesses in highly competitive markets.Your brand name is short & distinct: short wordmarks are visually impactful while a distinct name in a great font will make your brand stick in customers’ minds.

LETTERMARK VS WORDMARK HOW TO

Or you can also check out my blog post on how to choose the perfect font from a typographic angle~ A good logo designer will be able to manipulate the text in a way that conveys your brand essence and still ensure that the logo looks professional.Ĭheck out this article for more typography design tips, including typeface, kerning and letter-spacing, uppercase vs lowercase as well as color. However, you need to understand that designing a wordmark takes a lot of skill-you need to ensure that the wordmark is simple and distinctive, with only font alone.

LETTERMARK VS WORDMARK PROFESSIONAL

In fact, some people might not be willing to pay thousands of dollars to hire a professional to do this. Typography is key in the absence of any symbols or pictorial elements. Wordmarks are simple since they’re essentially your brand name in a specific font. However, if a brand becomes popular, you can consider switching to a monogram or lettermark. Wordmark is also a good choice for startups because it contains a company’s full name and helps build brand awareness. Other brands that use wordmarks are Disney, Visa, Coca-Cola, Canon and Sony. When combined with unique typography, the logo creates strong brand recognition. But if you have a really long brand name, a wordmark might not be suitable because long text will make the logo look cluttered. They work really well for brands with succinct and distinct names. These logos can use custom fonts, less common fonts, handwriting or signatures. As the name suggests, a wordmark is a font-based logo that features a business’ name in text alone.

Lettermark vs wordmark